As a small business owner, you might be wondering how to make the most of your advertising budget to reach the widest audience. Fear not, because we've got the scoop on social media advertising strategies that are not only effective but also budget-friendly. In this in-depth guide, we'll walk you through the ins and outs of running paid advertising campaigns on popular platforms like Facebook, Instagram, and LinkedIn. Get ready to elevate your business's online presence and watch the magic unfold!

In the vast landscape of online advertising, Google Ads stands as a beacon for businesses seeking visibility and growth. As a small business owner, the prospect may seem daunting but, fear not, your experts at Pioneer are here to guide you through the strategic steps of creating and optimizing Google Ads campaigns, even if you're tech-averse or on a tight budget…

Hey Moms and Pops, did you know e-commerce accounts for almost 16% of all retail sales? That’s a lot! In the ever-evolving landscape of e-commerce, the battle for consumer attention is fierce. But fear not, for Pioneer is here to arm you with the mightiest weapons in the digital marketing arsenal…

The Holidays are pretty much here and it’s time to connect with your customers and promote all the fun 4th Quarter activities. Email marketing is still a top source of communication for small businesses and in this mini guide, we'll show you how to create successful email marketing campaigns…

Welcome to the delightful world of blogging! I know, who’s got time, correct? Well, in this scrumptious guide, we'll explore why having an active blog is like adding the cherry on top of your digital marketing sundae…

In today's fast-paced digital age, small businesses are constantly seeking innovative tools to gain a competitive edge. Among the multitude of options available, there's a rising star that promises not just efficiency, but true transformation – Artificial Intelligence (AI)!

It’s time to demystify two powerful acronyms of your online success: SEO and SEM. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are distinct but interconnected strategies used in digital marketing to improve your website's visibility and drive traffic from search engines. 

While visions of sugarplums may not be dancing in your head just yet, it's never too early to start planning for the holiday season. And what better time to get a head start than Christmas in July? Let us guide you through the merry world of digital marketing and help you prepare for the bustling holiday months ahead. So grab your virtual Santa hats and let's sleigh this!

Hey small business owners - No, this isn't an homage to the 1982 cult classic song "I Eat Cannibals" by Total Coelo - today we're talking about a scary phenomenon called "Keyword Cannibalization" that can feast on your website's search engine rankings. But don't worry, I'm here to help you slay this beast…

Here’s Why Your Small Business Needs a Fully Realized Website. In this era of likes, shares and viral memes, it's easy to get caught up in the social media frenzy. However, if you're serious about taking your small business to the next level, it's time to step up your online game with a fully realized website. 

Are you ready to boost your online presence and drive more traffic to your site? Look no further than the power of great Search Engine Optimization (SEO) practices brought to you by Pioneer Agency…

Hello from Pioneer! We’re a trailblazing agency that is more than just a marketing firm, it's a way of being. Let’s dive in! First things first, what sets us apart from the competition? It's our passion for results-driven marketing…

Scenes from my little Catskills Cottage…

I was honored to be invited to create an exterior installation for the 5th Annual Kingston Design Connection’s Showhouse. The one catch was, I couldn’t attach anything to the vinyl siding that could cause damage. Once again I found myself having to defy gravity and make magic…

It must be because I'm on a cleanse this week that all I can think about is FOOD…

I am very proud to report some incredible numbers I’ve been able to achieve for The Phoenicia Business Association, whose social media account I manage…

Starting your website and social media platforms can seem like a Medusa’s head, but after years of helping to set up businesses online, I’ve compiled this handy-dandy checklist for launching an amazing digital footprint for your business.

In case you all were wondering, Sparkle Pop by Fred Flare is still kicking it... Almost 20 yrs later. Give it a listen - add it to your playlist…

Check out my latest and greatest Holiday store window display for Half Moon Books: a fireplace made of books. I went opposite of minimal for this edition…