Beware of Keyword Cannibalization
BEWARE OF KEYWORD CANNIBALIZATION: The Spook-tacular SEO Monster!
Hey small business owners - No, this isn't an homage to the 1982 cult classic song "I Eat Cannibals" by Total Coelo - today we're talking about a scary phenomenon called "Keyword Cannibalization" that can feast on your website's search engine rankings. But don't worry, I'm here to help you slay this beast!
What's Keyword Cannibalization? Picture this: You have multiple pages on your website all targeting the same keyword. Instead of being a feast for search engines, it turns into a buffet for confusion!
Keyword Cannibalization occurs when your own pages start competing against each other for ranking in search results, leaving your content and visibility in a ghastly state. Boo!
So, how do you avoid the "Curse of Keyword Cannibalization?" (Should be a Nancy Drew Title)
Spell it Out: Start by conducting thorough keyword research and create a keyword strategy. Identify DIFFERENT keywords for each page to avoid redundancy.
Organize your Dungeon: Structure your website with clear categories and subcategories, giving each page a unique purpose and focus. This way, search engines won't get confused about which page should be served to hungry searchers.
Link the Spells: Use internal linking wisely! Connect relevant pages using anchor text that reflects their unique keywords. This helps search engines understand the relationships between your pages, making them more likely to rank higher.
Don't Summon Demon Duplicates: Avoid duplicating content across multiple pages. Each page should offer distinct value and information. If you have similar content, consider consolidating it into one page for a stronger magical punch!
Unleash the Meta Magic: Optimize your meta tags, including titles and descriptions, for each page. This helps search engines differentiate between them and prevent confusion.
Need help shielding your website from the wrath of Keyword Cannibalization? Contact us TODAY for our special SEO spells.
Keywords: website development, digital marketing, small business, online presence, engaging content, rich keywords, keywordcannibalization, SEO