Less is More
half moon books winter 2019 pioneer agency kingston ny.jpg

For the Winter 2019 Half Moon Books store window update, I wanted to do something interesting but also minimal. I think after Holiday, minimalism is a great motif. I thought of just one solid pillar of books spiraling. There’s repetition and pattern in the simplicity. #monolithic

Click here for more Half Moon Books installation

An Interview with Jessica DuPont
Jessica DuPont of Half Moon Books

Jessica DuPont of Half Moon Books

“Reading is FUNdamental.” I remember learning this slogan when I was a child and it couldn’t have been more true then. It’s still true today. Information and knowledge are both powerful, and we get that from books. Jessica DuPont, owner of Kingston’s Half Moon Books believes that books, rare and vintage, will slow us down and save the world. And I believe her. It’s a dream-come-true to do her store window displays for the past few years so I want to share the love and share the Moon… Let’s meet Jessica!

How did Half Moon Books begin?
I was waiting for a pizza and walked by this decrepit, weird bookstore that had a sign that said “business for sale.” Six months later, I owned it. I had never worked in a bookstore or owned my own business but something told me I could do it, create a great used bookstore. Nine years later I’m still here.

How did you come up with the store’s name?
The year I bought my store was the quadricentennial of Henry Hudson’s sailing to America on the Half Moon, so it felt like an auspicious choice. Plus I knew the name would lend itself to a great logo. My sister designed it and she did not disappoint!

You make house calls to look at and possibly buy people’s book collections? Tell us about that process.
I love house calls and looking at collections! It’s an opportunity to examine a life through the books that the person chose. I am often asked to look at books after someone has passed away so my only contact with them will be through the knowledge they pursued, the well-worn copies of stories they loved, or a child's book with a name carefully inscribed in crayon. That’s the romantic version. Usually what happens is people have accrued a massive number of books and want to make sure that as many as possible will find a good home. I make that happen.

When you’re picking books for the store, what are some of your key criteria?
Well, there are no brainers, titles that I know will sell. Stuff like Harry Potter is a pretty safe bet. I also operate on instinct. I have a wide variety of interests, so mostly I gamble that the books that I find interesting, that I will want to read, will spark something in my customers. I don’t think you can have a retail shop like mine and not have confidence in your taste. I bet if someone were to make a study of my shelves they would discover some interesting aspect of my personality that I’m not even conscious of.

Why are “real books” still so important to you?
Books slow us down, encourage contemplation and a deeper dive into an area of interest. Fiction can reveal truths about human nature and give us the gift of inhabitation - full immersion into another person’s perspective. Like everybody else, I spend a lot time on screens and what I find relaxing about reading paper books is that they don’t compete against themselves, there is nothing to click on or pull you away from the words at hand.

What genre of books sell best for you?
Fiction and children’s books, cookbooks, art books, religion and philosophy are probably my best sections. I’m always surprised by how much poetry I sell too.

How has the digital age affected your business?
I think that if people are reading and talking about what they are reading then it doesn’t matter what format they use. So I don’t think that kindles have affected me as much overall as smartphones and social media have.

What have your customers been saying about your window displays?
Oh they love them! I see people taking pictures all the time. I don’t really use Instagram but I went on and plugged in #halfmoonbooks and it was this cascade of images of all the great windows you have done over the years.

Oh… Jessica is interviewing me now… Do you have a favorite?
Chris: “The circle.”
Jessica: Me too! That one was hard.
Chris: “I know. I don’t think I could do it again.”

How have you seen Kingston change over the years?
Lots of new businesses, new energy. I have enjoyed watching the O+ Festival grow because it started the same year that I did.

When you’re not selling the coolest and rarest vintage books, what do you like to do for fun?
I look at art, drive my kids all over creation, knit, the usual stuff.

Do you have any advice for someone wanting to start their own business?
Get the money right. Think hard about how much money and how much time you will need. And then double those numbers.

Okay Jessica, it’s time for the SPEED ROUND:
Fave Color: Red
Fave Food: Peanut Butter
Fave Book(s): I love science fiction. Ray Bradbury called it the fiction of ideas and I am all about ideas, so that’s what I’m reading these days.
Fave Song: Ack! Music is my weak spot! I listen to a lot of jazz and funk in the store.
Fave Movie: Harold and Maude

Dive into Jessica’s shelves and score some great vintage books this holiday at Half Moon Books, 35 N. Front Street, Kingston, NY 12401

Starry Night

And without further adieu, here’s my latest window installation for Half Moon Books in Kingston, NY… STARRY NIGHT.


I wanted to create something a bit different for this year’s Holiday windows. Something a bit darker and not totally “in your face” Christmas. No red or green, no Christmas Trees and no Santa. So, I came up with Starry Night.

I had to defy gravity with the books like I usually do and I had found great pictures of “floating books.” That’s when I had the idea to create the books as chimney smoke. A cozy, winter scene.

I initially wanted to use a cabin but upon my research I found this great vintage Sears Catalog house illustration. It’s the Randolph style if you’re interested! BINGO… The books serve as chimney smoke puffs for this charming Sears Catalog spec home.

The background is dark blue paper mounted to a pegboard base with twinkle xmas lights poked thru the holes… Instant starlit night sky. And then I used the half moon from the store’s actual logo and VOILA; A Starry Night was born.

I hope you enjoy! Shop small this holiday. Peace and Love for all.


Oh, I almost forgot. I made a table too!

An Interview with Jennifer Donovan
Jennifer Donovan of Le Shag

Jennifer Donovan of Le Shag

Uptown Kingston’s recent renaissance would have been impossible without the pioneering efforts of Le Shag owner Jennifer Donovan. She claimed a stake in Kingston long before the boutiques and trendy restaurants arrived. Creating beautiful looks in her simple, industrial-style salon, Jen created a reputation for herself as “one to watch”. Not only is she one of my fave clients, she’s also my office neighbor and I was delighted that she took time for an interview. Okay, let’s meet Jen!

How did you first get into the hair industry?
As a junior in high school, I finished several of my credits early, leaving me with a half day of study hall. I watched a trade conference at Kingston High School and decided to go to Votec for the half day instead and earn both college credits for a business course at UCCC while simultaneously doing hours towards my cosmetology license. It was free and seemed like a great option! Of course, it was a new idea to most of my peers and especially my parents. But after some convincing, I got everyone on the same page - and there I was! Best choice I ever made for myself!

Is it true that hair Rock God Mark Ferraro was an early mentor of yours?
Yes! In Beauty School my teachers were constantly pushing me to do more. An opening came up at Mark Ferraro’s salon to be an assistant/shampoo girl. Ms Sangi said, “This is your job! You’ll fit right in!” It took some persuasion, but I finally met Mark. When I walked in I told him who I was and he said, “You’re hired!” I don’t think he even knew my last name.

I was psyched. He was known for his connections to Vidal Sassoon and for being the most expensive hair stylist in our area. I met Marc Jacobs, Robert Duffy, and Levon Helm within the first two weeks. You can imagine what I saw over the years! It was an incredible place. I had no idea I’d end up staying almost eight years. And now I’m so happy to be reunited with Mark at Le Shag.

What made you open your own salon?
Mark Ferraro! My first choice was always to partner with him. I enjoyed being the biz brains behind the craziness in this artistic world. I loved doing hair; but I also loved breaking new boundaries, helping other stylists become successful and giving the community what it wanted and loved.

When I left Mark, we still worked as a team: He was cutting; I was coloring. But eventually people wanted to have both services in the same place. So I added cutting to my services. Later, I added more stylists for when I did shows in NYC, on and Off Broadway, photoshoots, videos, etc. Le Shag has grown from a one-chair hair studio in a second-floor location to a ground floor storefront with ten chairs and multiple stylists who are all following careers like mine. And that doesn’t include additional locations in NYC and Woodstock.

What new and exciting things can we expect from Le Shag in the coming year?
This year the focus is on supporting my stylists and the new stylists joining the team. I want to help some of the eager “moms in training” and other superstars figure out what they need. We have some of our core staff opening other Le Shag Capsules this year. We also have great plans for our guests and the community. We’re adding more retail space, more makeup, and more stations for makeup artists who do weddings and film work.

This fall, we are launching our Academy. It will host Le Shag stylists and their continued education for styling, cuts, colors, etc. Maryanna Fitzgerald is heading the first training session. The Academy is an opportunity for some of our Le Shag Ambassadors to teach, while allowing more time with their kids or traveling for inspiration. The second part of the Academy is for advanced education. This section is a collection of colleagues from NYC who are professional hair and makeup artists working mostly on set and in editorial. Many of these colleagues are celebrity talent looking for an opportunity to get out of the city and put on their professors’ caps. Most of them have “Vogue” or Sports Illustrated” covers.

These courses offer limited seats for serious stylists who want a career in professional prepping. All Academy courses are tuition sales through Eventbrite (be sure to sign up via email!) It will be exciting to see who the Academy brings to the area. We are working on combining the Academy scheduling with Stockade Works programming as well. My dear friend, makeup artist Alice Lane, will join me this year as the curator of local products within the new retail space. She’s also helping scout fellow artists.

There is a lot going on at our Capsule at Glo Spa, which is now a medi-spa! We are adding more Capsules in the upcoming year as well. One is in LA! We haven’t officially announced that yet. Obviously, I always have some fun up my sleeve. A couple clients are debuting a few new fall series on Prime, Netflix, and Bravo: so I will have some new fun pics showing up on my Instagram stories shortly! I’ve promised to be better this year about posting. Make sure to follow us or hop on our website to sign up for newsletters (compliments of Pioneer) at LeShag.com to keep your finger on our pulse.

What’s your must have hair-care product?
I’m just changing to my “fall feels” and adding a little more weight on my products again… Weight and shine. My fave is EVO Dry Spray Wax!

What’s been the most exciting hair trend recently?
The kids love the Balayage! Free-hand hair painted highlights. Jessica Caprotti, who worked side by side with me for years, is now taking over that role at Le Shag! In fact, we are adding a painting studio for her and her new tribe of stylists this fall. She’s the queen of painting hair.

How have you seen Kingston change over the years?
We definitely were the only combo hair salon/art gallery/party spot here! In fact, it was mostly hair salons. All very successful ones at that: Dreamweavers and Rage. You’d walk down the street just yelling “Hi!” to everyone. It was a super friendly neighborhood scene. It’s exciting to see all the new blood coming into town now.

Nothing will beat my younger years though. I loved Uptown when I was little. I used to go with my family to shop at London’s for holiday outfits and to grab school supplies at Woolworths at the end of the 80s and into the 90s. I still remember a penguin Trapper Keeper I begged my grandmother for at Woolworths! There were mechanical horses on the sidewalks to keep us occupied while our parents shopped. It was so special to do Christmas shopping at Schneider’s Jewelers and pick up meats (and toys) at Schnellers.

At that time the Mohican Market was still a food market with fresh veggie and fruit carts pushed out onto the sidewalks regularly. The streets were always bustling; and there was a parking garage that, with a stamp you received while shopping, made parking FREE! Can you believe it? It was an amazing time. You’d have to stand aside during the holiday season to let people pass on the sidewalks. IBM was still here, and things were very different. I hope that something helps bring back some of that economy.

It’s so exciting to see so many new businesses pop up here and see so many young entrepreneurs get a start at having their own thing. It’s such a creative place and such an amazing atmosphere. I feel very fortunate to have been at the forefront of the changes, and I’m thrilled to see more and more.

When you’re not giving the world the best beach hair ever, what do you do for fun?
Now that I’m a mom, most of my fun revolves around watching the kids experience new things and doing silly mom things that most friends make fun of later. Like driving around town in my minivan, which Pugsly was so jealous of the other day. He probably will have one next now. Hahahaha, that’s right folks, I’m ALL IN mom style after hours. Of course, you won’t catch me giving out a mom-bob unless I’m certain it’d be ironic with your outfit.

What are some of your fave places to grab a bite in the area?
I love it all! How lucky are we with the eats in this area? Depending on if I’m mom for the night or if I’m pretending I’m not mom at all is how I choose my spot. During the day we mostly chow down at Outdated, Sissy’s, Lunch Box or Market Basket for some old school sandwich action. When I have to do a little more fancy for biz partners, we visit France, I mean Le Canard, Stella’s or Kovo. At night we love Boitson’s back deck; Crown now has some tasty treats; and Diego’s is always so fun, especially when DJ Ali Gruber is there!

In Woodstock we love to hit up Sylvia’s and Cucina. A&P has amazing pizzas at night and the Garden Cafe and Sunfrost always hit the spot for lunch. I’ll always miss my two fave places: Elephant and New World Cuisine. Both spots were my pregnancy craving homesteads. Maybe we could get them to do a pop-up café in our new retail space! You must help me with that, Chris!

Do you have any advice or someone wanting to start their own salon?

Join the Le Shag network; you won’t be disappointed. We will help you get your feet off the ground and support you all the way by meeting your goals, making new ones, and growing your business. I think the biggest thing is to NOT be afraid and don't be so competitive! There are enough heads for all of us. Bad mouthing other salons is not nice and is super OLD-SCHOOL and not in a good way. Everyone has a specialty; find yours and rock it.

Okay Jen… Time for the SPEED ROUND:
Fave Color: Rainbow
Fave Food: Caviar
Fave Book: Whiskey in a Teacup by Reese Witherspoon
Fave Song: “Crush” by Cigarettes After Sex
Fave Movie: National Lampoon's Christmas Vacation (tell Chevy Chase and Kara Eletto I’m still giving that shout out)

Book your hair appointment with Jen at Le Shag, 292C Fair St, Kingston, NY 12401

play to the gallery

Lots of installations to show you this week. In addition to the Fall windows at Half Moon Books, I also helped install my 3rd annual Tousey Winery booth for the Hudson Valley Wine & Food Fest. Needless to say, it was a busy week.

My adorable clients, Ben and Kimberly Peacock (see below) always want to outdo themselves with the booth design, year after year. This year, I wanted to highlight their craft and how painstakingly they work on their wines. It’s an art form.

That’s where the art gallery theme came to be. Crisp white walls, bright lights and artwork. The gold frames highlight their products and the wall decals in my fave Helvetica font display their menu and tell their story. The philosophy behind their wines and their craft… Like an artist’s statement that you’d see at a gallery.

My fave is the light up podium at the front showcasing their sparkling wine… The Loic named after their youngest son. Oh, we also won best booth! Cheers…

Visit my complete Tousey Winery gallery here.


The adorable proprietors… Ben and Kimberly Peacock


any some behind the scenes with yours truly…

Museum Quality

Time for a new store window display at Half Moon Books. For the fall 2018 installation, I wanted to do something like academia meets museum.

I created a plywood pedestal to feature key titles for the fall. I also wanted to highlight the ephemera (learned a new word) prints for sale in the store. I make a grid of clipboards to show the prints at different sizes. The grid keeps cohesiveness for the varied style prints. Postcards scattered at the base.

I also wanted that Museum of Natural History science vibe, so I included hanging magnifying paper to create interesting effects for the passerby. Enjoy and shop local!

Visit my complete Half Moon Books window display gallery here.

and an outtake of yours truly during construction…

An Interview with Dave Pillard
Dave Pillard of Tender Land Home

Dave Pillard of Tender Land Home

Dave Pillard from Phoenicia’s very own Tender Land Home is a true Catskills visionary - selling amazing home and gift items long before the Brooklyn hipsters descended upon our quaint little community. Dave’s boutique has a gift for every occasion and he pretty much knows everything there is to know about Phoenicia and the Catskills. I’m happy to call him a good friend and my very first marketing client. Okay, let’s meet Dave...

What first brought you to the Catskills?
A friend. The singer Leslie Ritter, is a good friend of my former partner. We used to get away for weekends to see Les and hang out in the Catskills.

What inspired you to open Tender Land Home?
Like so many people who want to live full time in the Catskills I was looking for a job that could support me here. My then partner Bill Forbes had The Tender Land so when a space became available on Main Street in Phoenicia we figured let's open another store!

Tell us what the name means?
The name is based on Bill's favorite opera, The Tender Land by Aaron Copland. It's an appropriate name for the beautiful Catskill Mountains.

What are some of your top sellers?
Top sellers are jewelry, candles, kids merchandise and rugs.

How has the digital age affected your business?
The digital age has made it easier for people to purchase larger items online. I used to sell a lot more furniture. But now people can order sofas, chairs and tables online and have them delivered to their home. I adjusted to this by adding smaller, more unique items that can fit in the environment of a Catskills cabin or a Manhattan apartment.

How have you seen Phoenicia change over the years?
It's like the old saying that is something to the effect "everything is different and everything is the same." Phoenicia is still a really special place where everyone fits in. There's no pretense here - no struggle to live up to some kind of reputation. That is really great. And what's also really new and great is that a younger generation has discovered the beauty and charm of the Catskills and sings it praises.

When you’re not selling the best gifts ever, what do you do for fun?
For fun I like to work out - gym, swim, ride my bike, walk on the reservoir. My partner Robert Hessler and I love to binge watch series on Netflix or HBO - especially in winter (I'm also an admitted Real Housewives of New York and New Jersey junkie). I also love yard work - it's sort of a zen thing for me.

What are some of your fave places to grab a bite in the area?
We are blessed with great places to eat here! The burger and fries at Peekamoose are the bomb! Nobody does it better!! One slice of the chicken alfredo pizza at Brio's is a lunch in itself and I really dig their grilled cheddar cheese sandwich with apple and bacon. YUM! Sweet Sue's pancakes are still the best in the world!!!! Robin's homemade fudge at The Nest Egg is such a sinful treat. And I always love going to see Margaret at the Phoenicia Deli because she's so wonderful and also makes a wonderful sandwich. I could go on and on and on about the food around here!! LOL!!!

Do you have any advice or someone wanting to start their own business in the Phoenicia area?
Make your business plan and then throw it out the window!! The Catskills is such a quirky business environment that no matter what you plan for you're going to be thrown lots of curve balls that you didn't see coming. Doing business around here is like going for a roller coaster ride - you have to hold on tenaciously through the ups and downs. Put aside more money than you think you're going to need to get started (because guaranteed you'll need it) and in a few years you'll see the fruits of your labor.

Okay Dave… Time for the SPEED ROUND:
Fave Color: Blue
Fave Food: French Fries
Fave Book: Ethan Frome by Edith Wharton
Fave Song: “Wish You Were Here” by Pink Floyd
Fave Movie: A tie between The Wizard of Oz and Who's Afraid of Virginia Woolf (but there's also Blade Runner and most of Stanley Kubrick's movies too.... Oh well)

Visit Dave at Tender Land Home, 64 Main St, Phoenicia, NY 12464

Cream of the Crop

Chris Bick's Picks: The Best of Ulster County, Vol 1


Sweet Sue’s: 49 Main St, Phoenicia, NY 12464. Their hours might be early for those who like to sleep in on the weekends (Breakfast/Brunch only: Fri - Mon, 8am-1pm) but the food SERIOUSLY is well worth the early alarm call, trust me. Pancakes as big as your head crafted with Sue's secret recipe… 'Nuff said!



Hot Spot Yoga: 218 Plaza Rd, Kingston, NY 12401. Tucked in the elbow of the Kingston Plaza, this haven of heat (A Bikram Yoga series in a steamy 105° room) has been my ultimate savior for the past few years. Don’t miss their Black Light Class on Black Friday.



Uptown Coffee: 288 Wall St, Kingston, NY 12401. Truly the best chocolate chip cookies in the universe. I'm Cookie Monster so I know. Soft, warm and chocked full of melted chocolate chips. I could just go on and on... Oh, and I'm totally addicted to their coffee and relaxed vibe too!



Sacred Traditions Healing: 530 High Meadow Dr, Kerhonkson, NY 12446. Owners Tammi Price and Steeven Lall Price have created a gorgeous haven of healing and tranquility. Steeven’s “bone setter” massages are incredible and NOT for the faint of heart. Mind, body and spirit healing.



Tender Land Home: 64 Main St, Phoenicia, NY 12464. Store owner Dave Pillard is one of the sweetest, kindest and hottest guys you’ll ever meet. He’s stocked his store with great gifts, accessories and home decor items for every occasion. And if you want to know anything about the Catskills, just ask Dave… He knows!



Bluestone Basecamp: 4170 US-9W, Saugerties, NY 12477. Mark Dunbrack and Ryan Jennings have created this chic yet casual Bed and Breakfast in a beautifully restored brick manor. Downtown NYC LGBTQ performer Justin Vivian Bond is a besties of the guys and and frequent guest star at the basecamp.



Half Moon Books: 35 N Front St, Kingston, NY 12401. Need a book outlining the feminist philosophy of Buffy the Vampire Slayer? Just ask store owner Jessica DuPont… I’m sure it’s on her shelves! And who the heck does those amazing window displays?!?



Antique Barn at Water Street Market: 10 Main St # 501, New Paltz, NY 12561. Where else can you get lost in the various vintage worlds of the past and wind up with a box full of classic mid-century Christmas ornaments, a light up globe lamp and a mushroom yard sculpture... All before 11am?



Woodstock Playhouse: 103 Mill Hill Rd, Woodstock, NY 12498
I think it’s amazing that we can live this far out in the country and still have such talented performers entertain us with incredible Broadway standards. When I saw Spring Awakening there, it changed my life... Forever!



Old Dutch Church: 272 Wall St, Kingston, NY 12401. I love this place. The history, the architecture, the steeple, the catacombs, the gravestones… They’re all symbolic of the rich history we have here in Ulster County. I also love the spooky stories they tell in the graveyard at Halloween time. A total treasure.


ABOUT ME: Hi, I’m Chris Bick, the owner of Pioneer Agency in Kingston, NY. Hope you enjoyed my list. I do marketing, social media, web development, retail window display installations and architectural drafting. I know, it’s a wide array of services but I love the variety. I owned a successful online store in NYC for over 15 years but wanted something more… A quieter life surrounded by nature and authenticity. Hence Ulster County. Now I live in Mt Tremper with my 2 cats Charlie and Vern and I thoroughly enjoy using my marketing experience to help small Hudson Valley businesses fulfill their dreams. You can catch me this fall playing the Subway Ghost at The Center for Performing Arts at Rhinebeck's adaptation of Ghost The Musical.

In the Works

Lots of fun new clients and websites that I'm working on. I thought I would give a shout out to them all to show my gratitude for the opportunities. I hope you'll visit their sites and book or buy their services. Each one is extraordinary at what they do! xo


Le Shag: the premiere hair salon of the Hudson Valley, leshag.com. Site is live but currently under construction.


Cabane Studios: fine photography for our ever changing world, cabanestudios.com. Site hasn't been launched yet. Stay tuned.


Arcane Cane: the exclusive walking cane for those needing support and protection, arcanecane.com. Site hasn't been launched yet. Stay tuned.


Graydon Yearick Architect: a boutique architectural design firm, graydonyearick.com. Site is live but currently under construction.

Fresh Picks

Another new window installation completed at the wonderful Half Moon Books in Kingston.

I initially pitched an entirely different scheme that Jessica, the owner, didn't seem to keen on. She kept mentioning flowers... So, I knew I had to get her some summer blooms for our 3rd summer window together. Viola, "summer reads" was born.

I used books as petals strung to pegboard. I had found this cool technique of crocheting yarn on pegboard, so I used it for the middle of the bloom as well at the stem. It looks so simple, but the work was painstaking.

Have a great summer and make sure you pop into Half Moon Books to get all your summer vacation reads. xo, Chris

Detail of the big white daisy.

Detail of the big white daisy.

Detail of the yellow sunflower

Detail of the yellow sunflower

Detail of the orange marigold.

Detail of the orange marigold.

It's done... Grass, Plant Maker Signage and little bees added

It's done... Grass, Plant Maker Signage and little bees added

Detail of sign and bees

Detail of sign and bees

My original design sketch for the Flower Window.

My original design sketch for the Flower Window.

Lips Service
Buddy Valentine and Chris Bick

Buddy Valentine and Chris Bick

Inspired by the "Swak" lips murals (see below) that I did with artist (and my husband) Buddy Valentine back in 2014 for the O+ Festival, I introduce the Lips Bike Rack in Kingston, NY.

It's been well over a year since we entered and WON O+'s bike rack design competition and the Lips Racks (3 total) have finally been produced and are being installed along Cornell Street in Midtown Kingston.

This one was installed today the Lace Mill. Another one will be installed at the Cornell Street Post Office later this summer and the 3rd and final one will be located at the corner of Cornell and Broadway once the complete street / bike path construction is completed in the Fall. Stay tuned and we love ya... MWAH

bike rack buddy valetine kingston o positive lace mill.jpg
Wine & Shine
Main Tasting Room

Main Tasting Room

I am so happy to finally get to show you all the amazing work we completed at Tousey Winery. We did quite a phenomenal transformation.

Here's what we did in the Main Tasting Room...

  • Removed existing tile and exposed concrete slap. Polished and sealed

  • Added bricks to back bar wall

  • Wood framed mirrors to either side of existing menu

  • New curved bar with polished concrete top. We added pergo flooring boards to the face of the bar to give it that found wood vide. Edison bulb lighting.

  • Gray feature wall has an old Tousey Winery sign that they used to use in past trade show booths.

  • Sliding barn door to private tasting room

  • A renovated retail boutique (not pictured)

  • window seating (not pictured)

  • new bathroom (not pictured)

  • Farm table seating with edison bulb chandelier

Gray Feature Wall

Gray Feature Wall

New Bar

New Bar

Private Tasting Room

Private Tasting Room

In the private tasting room we did the following...

  • Exposed concrete floor

  • Found wood TV presentation wall

  • reused existing live wood bar as farm table seating with edison bulb lighting

  • reused "I heart NY wine" graffiti art from previous trade show booth

  • renovated kitchen and bath (not pictured)

Before: Main Tasting Room

Before: Main Tasting Room

Before: Main Bar Area

Before: Main Bar Area

Strings Attached

For the Winter 2018 Window Installation at Half Moon Books I wanted to do something colorful and fun to offset the grayness of Winter. I was watching an episode of Orange is the New Black and was mesmerized by the book display they made in Poussey's Library during the prisoner siege. That episode was my jumping off point for the latest in my Half Moon Books greatness.

Orange is the New Black from Netflix

Orange is the New Black from Netflix

Books hanging on strings

Books hanging on strings

I wanted to use all different colored yarn and this display is a great way to sell the books right out of the window. It's pretty easy to switch out the books.


The side view is really fun. You can look at this from all angles and see something different.


One of my favorite details are the piles of extra yarn on the floor. It's the simple things.

Roy G. Biv
half moon books kingston window display.jpg

Just finished installing the newest window display for Half Moon Books in Kingston, NY. I call this display... "My Roy G. Biv Soho Loft Vintage Book Fantasy." I've used the fake brick paneling before but have never painted it. Once it became white, it gave me that NYC loft vibe. Jessica and her team did a terrific job picking rainbow books. And a huge thanks to Ken for helping me build the shelving unit structure.

halfmoonbooks kington.jpg

This picture really looks like it could be a window display for a hip store in a cool, artsy town... Wait, it is!!! And yeah, there's a little stump down there for realness.


I also designed and installed brand-new store window decals. They look great. And I picked some fun Christmas items from the thrift store for the museum pedestals.


And finally, the client didn't like how the glass display case showed thru to the back register area, so I found this funky polka paper to block it visually. I think it turned out great.

A huge thanks to Jessica and everyone at Half Moon Books for another successful display! Happy Holidays! xo, Chris