E-COM AND THE CITY: Confessions of a Conversion Queen

When it comes to running a successful online business, there's a lot more to it than just setting up shop and hoping/praying for the best. Having run a successful online store for 15 years, I've learned that the key to a thriving online presence lies in optimizing your website for conversions. Whether you're aiming to boost sales, generate leads or simply provide valuable information, focusing on website conversion optimization is essential for your business's success.

Why Website Conversion Optimization Matters
Conversion is crucial to your site and business's success. A website that doesn't convert visitors into customers, subscribers or followers is essentially leaving money on the table. By optimizing your website, you can ensure that your site not only attracts traffic but also turns that traffic into tangible results for your business.

Techniques for Improving Website User Experience and Conversion Rates

Keep It Super Simple (aka K.I.S.S.): A super simple yet well-maintained site increases the value of your business. Focus on clear navigation, straightforward content and intuitive design. Remove any clutter that might confuse or distract visitors.
Compelling Call-to-Actions (CTAs): Hello, my fave! Make it easy for visitors to know what action to take next. Use persuasive language and strategically placed CTAs to guide users towards your desired outcome, whether it's making a purchase, signing up for a newsletter, or requesting a quote. Think “More,” “Shop,” “Now” and “New”
Pizzazz Your Photography: High-quality images can make or break a sale. Invest in professional photography to showcase your products or services in the best possible light. Authentic, eye-catching visuals can captivate visitors and encourage them to stay on your site.
Optimize Page Load Speed: A slow website can lead to frustrated visitors and high bounce rates. Optimize images, scripts and other elements to ensure fast loading times, keeping visitors engaged and reducing the risk of abandonment.
User-Friendly Design: Prioritize your audience's needs by designing a user-friendly website that caters to their preferences. Ensure your site is responsive, mobile-friendly and accessible to all users.
Refine Your Customer Service Strategy: Excellent customer service can set you apart from the competition. Offer live chat support, clear contact information, and quick response times to build trust and loyalty with your customers.
Optimize for Search Engines: Implement SEO-rich and relevant keywords throughout your site to improve visibility on search engines. This can drive organic traffic and increase your chances of conversion.
CHECK YOUR WORK: Continuously test different elements of your website, such as headlines, CTAs, and layouts, to see what works best for your audience. Use data-driven insights to make informed decisions and optimize your site over time.

Elevate Your Online Presence with E-commerce Solutions

If you're aiming for the stars, let me help you refine your online strategy. From photography to customer service to shipping and beyond, we offer e-commerce solutions that will upgrade your .com to da bomb! By focusing on website conversion optimization, you can create a seamless, enjoyable experience for your users while maximizing your business's potential.

Setting the Benchmark
An ideal conversion rate for e-commerce businesses typically falls between 2-3%, although it can vary depending on your industry and target market. While this might seem low, achieving consistent growth within this range can lead to substantial increases in revenue over time. By prioritizing conversion optimization and continuously refining your strategy, you can work towards meeting or even exceeding this benchmark.

Remember, your website is often the first impression potential customers have of your business. By investing time and effort into optimizing your site, you can build a strong online presence that drives conversions and sets you up for long-term success. Let's turn those clicks into kisses and craft an online experience that converts!

Let's CONVERT your business into a success story! Contact us today for a consultation.

Sweet Home Chicago

Whatever it is, the way you tell your story online can make all the difference.

During my recent visit to Chicago I was stuck with all the vintage signs still there and missing the ones that are gone forever. I really miss the MagiKist the most - You can see how it inspired a “recent” project in Kingston.

#chicago #signs #vintagesigns #design #midcentury #roadsideamericana #neon

photography, lips, installation, chicago, vintageChris BickMay 11, 2021 chicago, signs, design, americana, roadside, vintageComment

Chalk it up

Check out the new Fall window display I just completed at Bop to Tottom in Kingston’s Historic Uptown Stockade District.

My design was to create a retro-class room vibe… Since many students would be learning online and missing the IRL experience. The client wanted to save some money on this display so I figured out some inexpensive alternatives for this window update.

Inspired by the artist Cy Twombly and chalk scribbles, I created these simple chalkboard vertical banners of 1/4” lauan wood and chalkboard paint with fun chalk scribbles. Since face masks are now top sellers, I printed photos of the owner and staff at a large size and hung them on old cork boards that were in the basement of the store - added bonus for the classroom vibe. Then I used photo murals on the back and side walls for that high impact fall colors background.

Initially, I wanted to get vintage school desks and chairs as props but they were to expensive so I just used some furniture I had lying around. And voila… Instant store window display on a dime.

I've got the Magic RE-touch

I am so grateful that ever since the pandemic hit, that I’ve been busy with freelance work. Marketing, Social Media, Web development and Photo Retouching.

I’ve been retouching in Photoshop for over 15 years now and am 100% self-taught. Aside from watching YouTube tutorials, I’ve never once taken a single “official” class. I started back in my Fred Flare days knocking out backgrounds and whitening model’s teeth for the website.

Well, I’ve come a long way baby… I thought I would share some of my recent successes with you. Initally, I didn’t think I could do it, but with some persistence and perseverance, I made it work.

Check out the before and after wonders…