Posts tagged merchandising
Chalk it up
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Check out the new Fall window display I just completed at Bop to Tottom in Kingston’s Historic Uptown Stockade District.

My design was to create a retro-class room vibe… Since many students would be learning online and missing the IRL experience. The client wanted to save some money on this display so I figured out some inexpensive alternatives for this window update.

Inspired by the artist Cy Twombly and chalk scribbles, I created these simple chalkboard vertical banners of 1/4” lauan wood and chalkboard paint with fun chalk scribbles. Since face masks are now top sellers, I printed photos of the owner and staff at a large size and hung them on old cork boards that were in the basement of the store - added bonus for the classroom vibe. Then I used photo murals on the back and side walls for that high impact fall colors background.

Initially, I wanted to get vintage school desks and chairs as props but they were to expensive so I just used some furniture I had lying around. And voila… Instant store window display on a dime.

Bop to Tottom

DREAMS COME TRUE. I’ve always wanted to do the windows at Kingston’s signature gift shop, Bop to Tottom. The windows are incredible. They’re a vintage style, foyer wrap around on the corner of N Front St and Wall St. It’s reminded me for so long of Fred Flare. Giving me that nostalgic rumble.

When I heard that Karen, the owner, wanted me to do this year’s holiday windows… I was sooo happy… Absolutely thrilled. We had a tight schedule but it was so fun. I had a blast with Karen and her team. And here’s what I made…

The motif is “Sex and the City get an AirBNB in Pheonicia for the Holiday.”

Let’s take a tour…

The front girls… Rita, Dolores and Simone… At their front door.

The front girls… Rita, Dolores and Simone… At their front door.

THE NORTH-FACING WINDOWS: This is loosely interpreted as “inside” the girls’ AirBNB in Phoenicia. I merchandised little rooms and wanted to pack with the windows with great gift merch… So, every time you looked at the windows, you’d discover something new.

Check out the stumps as product platforms.

Check out the stumps as product platforms.

THE SOUTH-FACING WINDOWS: This is loosely interpreted as “outside” the girl’s AirBNB. I used a winter photo mural and loads of trees to give it that forest vibe.

Good as Gold
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Just finished re-merchandising one of my fave clients store for Holiday... Petalos Florist in Uptown Kingston, NY.

The store is really tight and the client needed a slightly better layout for their work area behind the register. I centered the work table on their storage armoire and electrified the chandelier. I cleaned up the wrapping station to the left and added some display shelves above. I also got in the Christmas spirit and added pops of light all over... But not too much!

I'll add pics of the store window in a bit!

In Bloom
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Check out the booth design that I assisted on for Tousey Winery's recent exhibition at the 2017 Hudson Valley Food and Wine Festival.

The Tousey staff at the Floral Entry Arch.

The Tousey staff at the Floral Entry Arch.

We created an initial "floral arch" at the booth's front with hanging flowers for dramatic impact. A second structure was installed within the booth for additional foliage, display, menus and branding. Tousey Winery won both "Best Winery" and "Best Booth" with this display.

Interior booth display with display and menus.

Interior booth display with display and menus.

The amazing floral arrangements were designed and installed by Shehung Ji from Athabold Flowers.

For the Tousey booth that I worked on in 2016, click here.

For more information about Tousey Winery, click here.

Our initial design sketch on the chalkboard at the Winery.

Our initial design sketch on the chalkboard at the Winery.

Ben and I at a design meeting.

Ben and I at a design meeting.