Posts tagged merchandising
Good as Gold
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Just finished re-merchandising one of my fave clients store for Holiday... Petalos Florist in Uptown Kingston, NY.

The store is really tight and the client needed a slightly better layout for their work area behind the register. I centered the work table on their storage armoire and electrified the chandelier. I cleaned up the wrapping station to the left and added some display shelves above. I also got in the Christmas spirit and added pops of light all over... But not too much!

I'll add pics of the store window in a bit!

In Bloom
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Check out the booth design that I assisted on for Tousey Winery's recent exhibition at the 2017 Hudson Valley Food and Wine Festival.

The Tousey staff at the Floral Entry Arch.

The Tousey staff at the Floral Entry Arch.

We created an initial "floral arch" at the booth's front with hanging flowers for dramatic impact. A second structure was installed within the booth for additional foliage, display, menus and branding. Tousey Winery won both "Best Winery" and "Best Booth" with this display.

Interior booth display with display and menus.

Interior booth display with display and menus.

The amazing floral arrangements were designed and installed by Shehung Ji from Athabold Flowers.

For the Tousey booth that I worked on in 2016, click here.

For more information about Tousey Winery, click here.

Our initial design sketch on the chalkboard at the Winery.

Our initial design sketch on the chalkboard at the Winery.

Ben and I at a design meeting.

Ben and I at a design meeting.