Posts tagged web design
Your Website & Social Media Digital Marketing Checklist
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Starting your website and social media platforms can seem like a Medusa’s head, but after years of helping to set up businesses online, I’ve compiled this handy-dandy  checklist for launching an amazing digital footprint for your business.

Feel free to email me if you have questions or need help.

First of all, I’m guessing that you have a business name, purpose and logistics figured out. That you’ve purchased your URL address via GoDaddy or Hover and that your branding and logo are all in place. And don’t forget your mission statement, business plan and goals - All key components necessary when starting a business in today’s digital age.

Whether you’re building a Wordpress, Wix, SquareSpace, GoDaddy, Shopify or some other platform-based website, here’s what you need to do:

  • Favicon: It’s the small square graphic that brands your business in browser windows and bookmark pages. They’re usually no bigger than 100pxl x 100 pxl.

Favicon Graphic
  • Browser title and Site Description: Think of these as offshoots of your mission statement. They help Search Engines properly display your business in appropriate searches.

Browser Title

Browser Title

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Site Description

  • Add descriptions to all of your pages. I usually take the site description, full of rich keywords for my business and copy them into the metadata of each page of my site. This will also help SEO (search engine optimization). 

  • Photo Titles: Make sure you title all of your site’s photos to include your company name and any other important keyword info.

  • Site Security and SSL Settings: Very Important! Confirm your SSL security settings are in place to prevent hackers from impersonating you or stealing visitors' information.

  • Facebook and Instagram: The main 1-2 punch social media platforms. There’s so many more but these are the go tos. Be sure you’ve set up correctly, your business FB and IG accounts with your about and bio sections fill out correctly. For Facebook I like to rearrange the tabs so they're in an appropriate order for my business. I will also add a “join email” tab linking to my Email Marketing account so customers can sign up and an Instagram tab via Woobox so my customers can easily follow my IG account.

  • Social Media Icon: Be sure to connect your social media accounts to your website and the social media icon links to your footer and your contact page. I don’t add them to the header too much, especially for e-commerce websites because they take the customer off the site straight away.

  • Contact Page: Have a clear and easily accessible contact page with your address, phone and email address. As I mentioned before, I also will repeat the social links.

  • Copy, Copy and more Copy AKA Text: Add text to your site pages. Descriptions, titles and photo captions. Have a well laid out About page. Include your mission statement, history and bio, with photos of you, your business and team. People love seeing the people behind their fave brands!

  • Email Marketing: Connect your site to your email marketing platform and add a signup field, usually in the footer.

 
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  • Blog: Add a blog if you’re up for it. Search engines respond to a site that’s active and changing and a blog is a great way to keep adding new content. Even if you just repeat your social media posts on your blog, it’s great to have the additional/expanded content for your site.

  • Google Analytics: Set your your Analytics or Google Analytics pages so you can properly follow your traffic and adjust your business accordingly.

  • Google Console: The last 2 points are part of the Google Webmaster system. Setting up a Google Console account will allow you to submit your site map to Google so all of your pages and photos are properly scanned by Google for searches. It’s FREE.

  • Google Business: This is a great feature that allows you to verify your business address so you show up in the Google location searches as well as allows you to manage your customer reviews and also build a website. Also FREE!

Hope this helps. Feel free to email me or leave a comment with questions.

Introducing Boptotottom.com
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I first met Karen from Bop to Tottom back in 2015 to talk about an e-commerce website for her Kingston NY shop. It wasn’t the right time but when the Covid 19 pandemic hit in early 2020 Karen decided it was time to take the plunge and make her beloved Bop to Tottom boutique an online / e-commerce destination.

I chose to pitch the Shopify e-commerce platform. I love their responsive product and their customer service is excellent. I was able to foster a good deal for a year account so we forged ahead.

My goal was deliver a neat and polished site. Classy, professional and easy to navigate but also ring true to her brand. I accomplished this with a fun and engaging homepage. You can learn about the 20 yr old shop but also add items to cart right away (why wait). A clear and focused About page with lots of photos is very important to me. Also a useful and well written FAQ page and Policy and Procedure pages are a must in my book.

Give it a spin and let me know that you think. boptotottom.com

Sweet Sue's
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Dreams came true for me in an otherwise crazy time. I got to create Sweet Sue’s new website and their first ever “official” Facebook page? After being closed for the Covid-19 pandemic, Sue Taylor, the founder, decided to reopen for Take Out and wanted some help. I was thrilled that I got the gig.

Since started her business in 1984 and being famous for the most delicious pancakes that are as big as your head, Sue really didn’t ever have to market her business… It was all just word of mouth. But now we live in different times. Small businesses need a digital footprint to remain relevant and communicate with their fans/customers.

So, she wanted a simple, one page website that communicated the new Take Out policies in addition to her reduced menu. I used a GoDaddy platform site builder to keep her costs down. And the second I made her Facebook page, it was like the flood gates opened with eager fans ready to feast.

Who knows how this pandemic will playout, but I’m happy that my Pancake Dreams got to come true! Bon appetit.

Click here to view the project gallery.

The day Sweet Sue’s reopened… 6/27/20

Let's Grow Your Business
 
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Hi, my name is Chris Bick and I wanna be your new marketing guy. My mission is to help small Hudson Valley businesses make and save lots of money! And in this post-Covid 19 landscape, this is an even more sacred task for me.

MY SKILLS: I can manage your social media accounts. I can launch or revitalize your website (utilizing GoDaddy, SquareSpace, Wix or Shopify e-commerce templates) and can design and implement your email marketing campaigns. I can help rethink and re-energize your business both online and on-site. I work hard and never give up. And with over 17 five-star reviews, you know you're getting great service with Pioneer.

Message me today for a free consult and we can review your business goals and budget!

 
In the Works

Lots of fun new clients and websites that I'm working on. I thought I would give a shout out to them all to show my gratitude for the opportunities. I hope you'll visit their sites and book or buy their services. Each one is extraordinary at what they do! xo

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Le Shag: the premiere hair salon of the Hudson Valley, leshag.com. Site is live but currently under construction.

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Cabane Studios: fine photography for our ever changing world, cabanestudios.com. Site hasn't been launched yet. Stay tuned.

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Arcane Cane: the exclusive walking cane for those needing support and protection, arcanecane.com. Site hasn't been launched yet. Stay tuned.

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Graydon Yearick Architect: a boutique architectural design firm, graydonyearick.com. Site is live but currently under construction.