I am very proud to report some incredible numbers I’ve been able to achieve for The Phoenicia Business Association (PBA), whose social media account I manage.

As you can see from the image above, under my careful direction, their Facebook page’s reach is up over 200% and Instagram over %180 from the previous year (2021 vs 2020).

Here’s some key elements I did to achieve this growth…

• I created a social media schedule and stuck to it

• All “about” info was updated with frequently changed cover images

• Featured hi-quality photos of the area (nature and built)

• Highlighted the unique small businesses and their owners that make up the association

• Followed the numbers - If something was working I kept it going

Click here to view more of my work for the PBA.

If you have a social media business account that needs help growing - Just give me a ring, I’d be happy to help out.

Starting your website and social media platforms can seem like a Medusa’s head, but after years of helping to set up businesses online, I’ve compiled this handy-dandy  checklist for launching an amazing digital footprint for your business.

Feel free to email me if you have questions or need help.

First of all, I’m guessing that you have a business name, purpose and logistics figured out. That you’ve purchased your URL address via GoDaddy or Hover and that your branding and logo are all in place. And don’t forget your mission statement, business plan and goals - All key components necessary when starting a business in today’s digital age.

Whether you’re building a Wordpress, Wix, SquareSpace, GoDaddy, Shopify or some other platform-based website, here’s what you need to do:

• Favicon: It’s the small square graphic that brands your business in browser windows and bookmark pages. They’re usually no bigger than 100pxl x 100 pxl.

• Browser title and Site Description: Think of these as offshoots of your mission statement. They help Search Engines properly display your business in appropriate searches.

Browser Title

Site Description

• Add descriptions to all of your pages. I usually take the site description, full of rich keywords for my business and copy them into the metadata of each page of my site. This will also help SEO (search engine optimization). 

• Photo Titles: Make sure you title all of your site’s photos to include your company name and any other important keyword info.

• Site Security and SSL Settings: Very Important! Confirm your SSL security settings are in place to prevent hackers from impersonating you or stealing visitors' information.

• Facebook and Instagram: The main 1-2 punch social media platforms. There’s so many more but these are the go tos. Be sure you’ve set up correctly, your business FB and IG accounts with your about and bio sections fill out correctly. For Facebook I like to rearrange the tabs so they're in an appropriate order for my business. I will also add a “join email” tab linking to my Email Marketing account so customers can sign up and an Instagram tab via Woobox so my customers can easily follow my IG account.

• Social Media Icon: Be sure to connect your social media accounts to your website and the social media icon links to your footer and your contact page. I don’t add them to the header too much, especially for e-commerce websites because they take the customer off the site straight away.

• Contact Page: Have a clear and easily accessible contact page with your address, phone and email address. As I mentioned before, I also will repeat the social links.

• Copy, Copy and more Copy AKA Text: Add text to your site pages. Descriptions, titles and photo captions. Have a well laid out About page. Include your mission statement, history and bio, with photos of you, your business and team. People love seeing the people behind their fave brands!

• Email Marketing: Connect your site to your email marketing platform and add a signup field, usually in the footer.

• Blog: Add a blog if you’re up for it. Search engines respond to a site that’s active and changing and a blog is a great way to keep adding new content. Even if you just repeat your social media posts on your blog, it’s great to have the additional/expanded content for your site.

• Google Analytics: Set your your Analytics or Google Analytics pages so you can properly follow your traffic and adjust your business accordingly.

• Google Console: The last 2 points are part of the Google Webmaster system. Setting up a Google Console account will allow you to submit your site map to Google so all of your pages and photos are properly scanned by Google for searches. It’s FREE.

• Google Business: This is a great feature that allows you to verify your business address so you show up in the Google location searches as well as allows you to manage your customer reviews and also build a website. Also FREE!

Hope this helps. Feel free to email me or leave a comment with questions.

Some retouching magic to share... I know you love a photoshopped before and after comparisons. Can you tell what I did to transform the photo?

The bedroom scene is my fave… it’s a composite of 3 photos combined into one masterpiece. #backpat

• Bedroom Light on door closed

• Bedroom Light off door open

• New Yorker wall art

#photoshop #retouching #photography #marketing #beforeandafter #architecture #interiordesign #NYC #newyorkcity

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I first met Karen from Bop to Tottom back in 2015 to talk about an e-commerce website for her Kingston NY shop. It wasn’t the right time but when the Covid 19 pandemic hit in early 2020 Karen decided it was time to take the plunge and make her beloved Bop to Tottom boutique an online / e-commerce destination.

I chose to pitch the Shopify e-commerce platform. I love their responsive product and their customer service is excellent. I was able to foster a good deal for a year account so we forged ahead.

My goal was deliver a neat and polished site. Classy, professional and easy to navigate but also ring true to her brand. I accomplished this with a fun and engaging homepage. You can learn about the 20 yr old shop but also add items to cart right away (why wait). A clear and focused About page with lots of photos is very important to me. Also a useful and well written FAQ page and Policy and Procedure pages are a must in my book.

Give it a spin and let me know that you think. boptotottom.com